Wrap your baby in the comfort of the SwaddleMe and rest assured she will sleep safe, sound and secure. The renowned SwaddleMe soothes infants and reduces symptoms of colic by recreating the soothing snugness of the womb. It also reduces the incidence of the startle reflex, helping babies to sleep longer. The award-winning SwaddleMe has revolutionized the way babies - and parents - sleep around the world and it has forged an international renaissance in swaddling. Swaddling Can Reduce the Risk of SIDS and help babies sleep through the night. New research shows that swaddling can help reduce the risk of SIDS by promoting better sleep when infants are on their backs.